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The Sports Management Degree aims to train professionals with knowledge, abilities and skills in sports management to be applied in any sports-related company and public administration. Students will acquire the abilities to organise, manage, plan and evaluate sport and recreational activity programmes of a continuous and/or occasional nature in different professional, social and economic contexts.
This degree, the first of its kind in the Basque Country, is a response to the growing importance of sports management, administration and organisation as a career specialisation. In fact, the growth in the number of people practising sport has resulted in job opportunities in the sports industry for suitably qualified professionals with training tailored to the diverse roles offered by sports organisations.
Sports Management Degree
Legal and Social Sciences
240
4 years
Mornings (from 8:00 am to 3:00 pm)
On-campus
40
More information
A booming sector
The growth in the number of people practising sport has made Spain the fifth largest fitness market in Europe in terms of revenue. This ‘revolution’ will take the form of around 100 new sports facilities opening to the public over the next few years, serving a population of approximately 500,000 people. This is already translating into a growth in employment in the sports sector, which in 2022 reached 235,4000 people, representing an increase of 6.2 per cent over the previous year. In fact, it is one of the fastest evolving sectors in today’s labour market.
*Source: “Anuario de Estadísticas Deportivas 2023: empleo, empresas y enseñanzas” (Sports Statistics Yearbook 2023: employment, business and teaching)
A market demanding specialisation
Applications to organise world sporting events, new sports products and e-sports related products have led to the specialisation of companies in this field, requiring professionals who combine sports and business management skills. Among the skills required for sports management, the latest reports have highlighted the need to incorporate the generations raised in technological, collaborative and constantly changing environments, able to contribute new ideas. Professionals with a strong background in economics, finance, business administration and marketing will be in demand.
*Source: “Empleabilidad en el Deporte” (Employability in Sport) (ESBS, Sportalente y 2playbook, 2021)
A ground-breaking degree, with the Baskonia Group as a “partner”
The Sports Management Degree, the only one of its kind in the Basque Country and with only two similar degrees in the whole of Spain, responds to current requirements in the sports sector in society. The curriculum places special emphasis on the acquisition of knowledge related to IT and business management and administration. In this context, subjects related to new technologies and e-sports are included, along with management as an essential compulsory core. The association of the Baskonia group as a ‘partner’ of the university also adds the value of the professional experience of the most important sports clubs in Vitoria-Gasteiz.
| Subject | Semester | Credits |
|---|---|---|
1 | 6 | |
1 | 6 | |
1 | 6 | |
1 | 6 | |
1 | 6 | |
2 | 6 | |
2 | 6 | |
2 | 6 | |
Sports equipment. Conventional and non-conventional. Planning and operation I | 2 | 6 |
2 | 6 |
| Subject | Semester | Credits |
|---|---|---|
Business economics II | 3 | 6 |
Public management of sport | 3 | 6 |
Principles of Sport II | 3 | 6 |
General and cost accounting II | 3 | 6 |
Sport and its impact on the region | 3 | 6 |
Basic principles of law and business | 4 | 6 |
Statistics | 4 | 6 |
Sports equipment. Conventional and non-conventional. Planning and operation II | 4 | 6 |
Sporting events. Management and organisation II | 4 | 6 |
Public and private sports organisations. Direction, management and administration | 4 | 6 |
| Subject | Duration | Credits |
|---|---|---|
Analysis of financial statements | 5 | 6 |
Information technology and systems applied to management | 5 | 6 |
Sports and leisure marketing | 5 | 6 |
Quality and environmental management in sports management | 5 | 6 |
E-Sports I | 5 | 6 |
Financial management and taxation | 6 | 6 |
Management skills | 6 | 6 |
Analysis of the economic environment in sport | 6 | 6 |
Business communication, public relations and protocol | 6 | 6 |
Sports tourism I | 6 | 6 |
| Subject | Semester | Credits |
|---|---|---|
SME Accounting | 7 | 6 |
Principles of marketing | 7 | 6 |
Technology and sport | 7 | 6 |
Sports diplomacy | 7 | 6 |
Sports sponsorship | 7 | 6 |
People Management | 8 | 6 |
Optional 1 | 8 | 6 |
Optional 2 | 8 | 6 |
Optional 3 | 8 | 6 |
Final Project | 8 | 6 |
The student must enrol in and pass three optional subjects (18 credits) from among those offered: E-Sports II, International Sports Organisations, Professional Sport. Football Clubs, Sports Tourism II, Sports Retailing, Operations and Logistics Management in Sports Administration and External Academic Placements.
Applicants may access this degree programme, under the conditions established by Royal Decree 534/2024 of 11 June and the applicable regulations in force, provided that they meet at least one of the following requirements (see entry requirements for the Sports Management Degree).
*Undergraduate Admissions Test (UAT) for the 2027–2028 academic year
Admission to degree programmes will require candidates to sit a standard placement test, to be taken in person at the university prior to the opening of the enrolment period. This test, the details of which will be announced in advance via the website and by email to all interested candidates, will consist of a multiple-choice exam, with questions covering both the basic and specific fundamentals of the subject area related to the degree.
To ensure linguistic equality and the full exercise of official bilingualism, the University will allow applicants to sit the test in either Spanish or Basque, according to their preference.
The professional opportunities for graduates in Sports Management include:
